WORK EXPERIENCE
MENTOR & COACH
2022- PRESENT
Cannes Lions Festival, The One Club for Creativity, The Invisible Creatives…
Guiding and empowering young and mid-level creatives to unleash their talents, fuel their growth, and thrive in their creative pursuits.
GROUP CREATIVE DIRECTOR -THE MARKETING ARM, DALLAS. U.S.A.
2021- 2022
Frito Lay: SmartFood, SunChips, PopCorners, Cheetos. State Farm, Lululemon.
CREATIVE DIRECTOR - DIESTE INC., DALLAS. U.S.A.
2014 - 2021
Goya Foods, Procter & Gamble, Dunkin', Duracell, Gillette, AT&T, HBO,Pizza Hut, PetSmart,
Florida International University, The Wild Detectives.
COHORT SEE IT BE IT PROGRAM - CANNES LIONS FESTIVAL, FRANCE.
2016 JUNE
CREATIVE DIRECTOR - CHINA MADRID, SPAIN.
2012 - 2014
Kentucky Fried Chicken, Levi's Worldwide, Schweppes, Shiseido, Multiópticas, Nars,
Ono, Evo bank, Toys'r us, Sitges Film Festival, Ambilamp Europe, Volotea.
SENIOR CREATIVE COPYWRITER - TBWA/MADRID, SPAIN.
2005 - 2012
McDonald’s, Playstation, Apple, Absolut Vodka, Häaguen Dazs, Michelín, Chevrolet,
Whiskas, Pedigree, Twix, Canon, Dirección General de Tráfico.
SPEAKER
Dynamic speaker, inspiring audiences through captivating speaking engagements, sharing insights and strategies to ignite creativity and driving industry innovation.
Women on the way to Cannes - CREATIVE CIRCLE, U.S.
International Women's Day - U.S.H CREATIVE CIRCLE, U.S.
Communication Week - EUROPEAN UNIVERSITY OF MADRID, SPAIN.
Leading from the inside out - CANNES LIONS FESTIVAL, NEW YORK EDITION. U.S.
Heroines instead of Heroes - WOMEN GALORE FESTIVAL, DALLAS. U.S.
Be Creative - GALLOWAY ELEMENTARY SCHOOL, DALLAS. U.S.
JURY EXPERIENCE
2020, 2022, 2023 FEB. JURY MEMBER- CANNES LIONS SIBI. FRANCE.
2021 MAY. JURY MEMBER- EL SOL FESTIVAL, ESPAÑA
2020 MAR. JURY MEMBER- NEW YORK FESTIVAL. U.S.A.
2020 JAN. JURY MEMBER- CANNES LIONS SIBI. FRANCE.
2019 SEP. JURY MEMBER- FEPI, ARGENTINA.
2018 SEP. JURY MEMBER- EL CÓNDOR, FESTIVAL DE ECUADOR.
2018 MAY. JURY MEMBER- EL SOL FESTIVAL, ESPAÑA.
2017 NOV. JURY MEMBER- EL OJO DE IBEROAMÉRICA, ARGENTINA.
2016 NOV. JURY MEMBER- USH IDEA AWARDS, U.S.A.
TEACHING EXPERIENCE
Inspiring and guiding students, nurturing their unique perspectives, and empowering them to think outside the box to solve problems and create innovative solutions.
2012 - 2014
Adjunct professor at European University of Madrid. Advertising & Public Relations.
2006 - 2014
Associated Professor at Zink Project! College of Communication, Art and Design.
EDUCATION
2004
Master in creativity Zink Project!
College of Communication Art and Design. Madrid, Spain.
1999-2004
Advertising & Public Relations in University Complutense of Madrid. Facultad de
Ciencias de la Información. Madrid, Spain.
1987-1999
School and High School Los Sagrados Corazones de Madrid. Spain.
AWARDS & HONORS
CANNES LIONS FESTIVAL • FACEBOOK AWARD • ONE SHOW • EL SOL
EL OJO DE IBEROAMÉRICA • WEBBY AWARDS • U.S.H AWARDS • FIAP
WAVE FESTIVAL RIO • EL DORADO • CLUB DE CREATIVOS • LAUS
EL CHUPETE • PREMIO ONDAS • PREMIO ANUNCIOS • THE BEST OF METRO
STRENGTHS
Strategic capacity and creative experience in international brands for global markets.
SKILLS
SPANISH NATIVE
ENGLISH 2ND LANGUAGE
CREATIVE ENTHUSIASTIC
LEADING & MENTORING
CONFIDENT & EFFICIENT
PUBLIC SPEAKING ABILITY
DETAIL ORIENTED
TRAVELER
BASKETBALL PLAYER
22 COUNTRIES VISITED