Driven by my vocation for good ideas, I’ve been working in the global and multicultural advertising industry for 18 years. Recognized as one of the most influential female voices, by Cannes Lions, my experience in North American, U.S.Hispanic and European markets, have led me to manage and lead integrated platforms and campaigns for global clients such as McDonald’s, Frito Lay, P&G, Sony PlayStation, Apple, KFC, Chevrolet, Levi's, Pizza Hut, Dunkin’, Masterfoods, Gillette, Goya Foods, Schweppes, State Farm, among others.
Leading with empathy, inspiration and purpose, I’ve worked with teams from all countries and backgrounds around the world. I truly love what I do and I’m a firm advocate for mentoring young creatives, especially, focusing on creating a more diverse and female-inclusive industry.
Winner of over 50 awards and jury member of several international Festivals, I'm still the same creative copywriter who gets excited by a simple headline.