DGT (National Department of Traffic)
2005. Launching of the campaign “No podemos conducir por ti” (We can not drive for you). 2006. Launching of the Points System for the driving license. Social Education Campaign about the new Spanish driving regulation. 2006. Special Easter Campaign. “Desplazamientos”. We developed an advertising campaign in which an impressive radio spot warned people that as per statistics they could die on the road. Apart from receiving awards and recognitions, it managed to reduce the traffic accident victims over 75%. 2007. Christmas Campaign: “Contestador”, “Carta”, “Teléfono”. We created and developed a polemic advertising campaign in which people said goodbye to their loved ones just in case they died on the road. It managed to reduce considerably deaths on the road.