A new way of understanding banking. We launched the bank to the market with a strong image through very creative and risky commercials to make the Brand different to the rest of the banking sector. 2013 Campaign Cuenta Inteligente EVO: “Desvelados" "Pingpong” and “Cerebro”. Stop motion with play dough dolls, foam dolls and colorful scenarios that transmitted the concept of relaxation and without worries, which are the main characteristics of the bank. 2014 Anniversary campaign: “Saltador”: To celebrate the 2nd EVO's anniversary we show how brave the bank had been for opening in the middle of the Spanish and world economic crisis, so we used a Mexican Cliff diver who is challenged to throw himself from a high mountain into the ocean.