GOYA
Creative Director: Marina Cuesta
Sr. Art Director: Arturo Lee
Head of Art: Gustavo Zapata
Copywriter: Christian Jimenez, Ernesto Martínez
Art Director: Daniel Vicente
ACD: Domingo Palma
Agency: Dieste
Food is culture, even beyond language. Food is part of the traditions, the rituals that characterize a cultural identity. When we think about the Hispanics, far from thinking about an unique tradition, we think of diversity of culinary traditions. From huevos rancheros to Argentine empanadas or Spanish tapas to a Puerto Rican coquito, our Hispanic identity seems to display in an endless array of flavors and recipes combination and each individual is a special mix of all of these. Let's set the table and enjoy the food because if life is a recipe, add the best to it.