FEEL was a two-day, fully immersive experience in LA and Houston inspired by the launch of the latest Lululemon products: The Instill Tight and The ABC Pant.
The guests went through an immersive journey in our FEEL State rooms. First, they put on noise-cancelling headphones and walked through a series of rooms that reset and refocus their senses. The journey allowed them to feel the ABC Pant and embrace the brand new Instill Tight.
Outside of the FEEL state rooms, guests had the opportunity to participate in curated workout classes led by Lululemon brand ambassadors and performances by well-known local DJs and musical artists.