I dedicated seven years at TBWA working with McDonald’s as my primary client, overseeing campaigns across their entire product portfolio. This experience gave me invaluable insights into engaging with their core audience while also targeting specific demographics for select promotions and products. I led a wide variety of projects, including TV, radio, outdoor, print, in-restaurant POP, packaging, and new product and sandwiches launches (yes, they call them "sandwiches," not hamburgers!). Here is a small selection of TV spots from that time. It was an incredible career experience, and yes, I was lovin' it!
McMenu campaign: “First Date”
Promo campaigns 1x1 with the Spanish NBA basketball player Ricky Rubio.
McDonald’s Spain celebrates its 30th anniversary in the country by featuring the employees, the real heroes.