WORK EXPERIENCE

GROUP CREATIVE DIRECTOR -THE MARKETING ARM, DALLAS. U.S.A.
2021- PRESENT
Frito Lay: SmartFood, SunChips, PopCorners, Cheetos, State Farm, Lululemon. 
 
CREATIVE DIRECTOR - DIESTE INC., DALLAS. U.S.A.
2014 - 2021
Goya Foods, Procter & Gamble, Duracell, Gillette, AT&T, HBO
Florida International University, The Wild Detectives

SEE IT BE IT PROGRAM - CANNES LIONS FESTIVAL, FRANCE.
2016 JUNE

CREATIVE DIRECTOR - CHINA MADRID, SPAIN.
2012 - 2014
Kentucky Fried Chicken, Levi's Worldwide, Schweppes, Shiseido, Multiópticas, Nars,
Ono, Evo bank, Toys'r us, Sitges Film Festival, Ambilamp Europe, Volotea.

CREATIVE COPYWRITER - TBWA/MADRID, SPAIN.
2005 - 2012
McDonald’s, Playstation, Apple, Absolut Vodka, Häaguen Dazs, Michelín, Chevrolet,
Whiskas, Pedigree, Twix, Canon, Dirección General de Tráfico. 

SPEAKER
Communication Week - EUROPEAN UNIVERSITY OF MADRID, SPAIN.
Leading from the inside out - CANNES LIONS FESTIVAL, NEW YORK EDITION. U.S.
Heroines instead of Heroes - WOMEN GALORE FESTIVAL, DALLAS. U.S.
Be Creative - GALLOWAY ELEMENTARY SCHOOL, DALLAS. U.S.

JURY EXPERIENCE
2022 FEB. JURY MEMBER- CANNES LIONS SIBI. FRANCE.
2021 MAY. JURY MEMBER- EL SOL FESTIVAL, ESPAÑA
2020 MAR. JURY MEMBER- NEW YORK FESTIVAL. U.S.A.
2020 JAN. JURY MEMBER- CANNES LIONS SIBI. FRANCE.
2019 SEP. JURY MEMBER- FEPI, ARGENTINA.
2018 SEP. JURY MEMBER- EL CÓNDOR, FESTIVAL DE ECUADOR.
2018 MAY. JURY MEMBER- EL SOL FESTIVAL, ESPAÑA.
2017 NOV. JURY MEMBER- EL OJO DE IBEROAMÉRICA, ARGENTINA.
2016 NOV. JURY MEMBER- USH IDEA AWARDS, U.S.A.

TEACHING EXPERIENCE
2012 - 2014
Adjunct professor at European University of Madrid. Advertising & Public Relations.
2006 - 2014
Associated Professor at Zink Project! College of Communication, Art and Design.

EDUCATION
2004
Master in creativity Zink Project!
College of Communication Art and Design. Madrid, Spain.

1999-2004
Advertising & Public Relations in University Complutense of Madrid. Facultad de
Ciencias de la Información. Madrid, Spain.

1987-1999
School and High School Los Sagrados Corazones de Madrid.

AWARDS & HONORS
CANNES LIONS FESTIVAL • FACEBOOK AWARD • ONE SHOW • EL SOL
EL OJO DE IBEROAMÉRICA • WEBBY AWARDS • U.S.H AWARDS • FIAP
WAVE FESTIVAL RIO • EL DORADO • CLUB DE CREATIVOS • LAUS
EL CHUPETE • PREMIO ONDAS • PREMIO ANUNCIOS • THE BEST OF METRO

STRENGTHS
Strategic capacity and creative experience in international brands for global markets.

SKILLS
SPANISH NATIVE
ENGLISH 2ND LANGUAGE
CREATIVE ENTHUSIASTIC
LEADING & MENTORING
CONFIDENT & EFFICIENT
PUBLIC SPEAKING ABILITY
DETAIL ORIENTED
TRAVELER
22 COUNTRIES VISITED
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