The Wild Detectives 'Litbaits'

In order to celebrate National Read a Book day we wanted to invite millennials to read literary classics. We created a series of online articles with irresistible clickbait titles. Then, we placed the complete literary work that inspired the title inside the article for people to read.



Cannes Lions 2017 / Bronze / PR
Cannes Lions 2017 / Bronze / Cyber

Credits
Agency: Dieste
Client: The Wild Detectives 
Chief Creative Officer: Ciro Sarmiento
Associate Creative Director: Raúl Méndez, Marina Cuesta
Head of Art: Gustavo Zapata
Copywriter: Marta Matías
Sr Art Directors: Jesse Echevarría
Executive Producer: John Costello
Director of Digital Iniciatives: Matías Jaramillo

Production House: Infinite Fiction
Audio: Deaf Mule



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